Terms of Service

LoyaltyFlow provides an enterprise-grade, cloud-hosted Software-as-a-Service (SaaS) platform enabling retail merchants, cafes, D2C brands, and manufacturers to launch app-less customer loyalty schemes. Core functionalities include:

• Dynamic, tamper-proof AES-256 encrypted QR code generation for counter stickers, table displays, and product packaging.
• Cashier PIN validation interfaces for POS counters to prevent fraudulent scans and unauthorized point claims.
• Automated WhatsApp Cloud API delivery for reward notifications, point balance alerts, and digital vouchers.
• Optical Character Recognition (OCR) Bill Scanning for automated invoice verification.
• Merchant analytics dashboards for tracking retention rates, repeat purchase frequency, and member engagement.

You are solely responsible for maintaining the confidentiality of your account credentials, passwords, and Cashier PIN codes issued to store staff.

LoyaltyFlow operates on a predictable, recurring subscription structure (Starter, Growth, Business Pro, and Enterprise tiers).

• Zero GMV Commission: We do not take a percentage cut of your store's Gross Merchandise Value (GMV) or customer sales. You only pay your agreed flat subscription fee.
• Billing Cycles & Automatic Renewal: Subscriptions are billed in advance on either a monthly or annual cadence. Unless cancelled prior to the renewal date, subscriptions automatically renew for the same duration.
• Taxes & GST: Fees are exclusive of applicable Indian Goods and Services Tax (GST) or other statutory levies, which will be billed and invoiced accordingly.
• Failed Payments: In the event of a failed renewal charge, LoyaltyFlow will attempt retries over a 7-day grace window, after which services and QR scan verification may be suspended until settled.

Merchants may cancel their subscription at any time directly through the merchant billing dashboard or by emailing support@loyaltyflow.in.

You agree to use the Services solely for legitimate customer loyalty administration. The following actions constitute a material breach of these Terms:

When utilizing LoyaltyFlow's WhatsApp automated notifications, you must strictly comply with Meta's WhatsApp Business Messaging Policy, Commerce Policy, and applicable Indian telecom regulations (TRAI guidelines).

• Mandatory Opt-In: You warrant that all consumer phone numbers enrolled in your loyalty scheme have knowingly opted in to receive loyalty updates and notifications.
• Zero Tolerance for Spam: You may not send unsolicited marketing messages, phishing, adult content, multi-level marketing, or unregulated financial promotions.
• Opt-Out Respect: Any consumer request to stop receiving alerts (such as replying "STOP") must be honored without delay.
• Policy Indemnification: In the event Meta/WhatsApp restricts or bans your merchant phone number due to high spam report rates or policy infractions, LoyaltyFlow is not liable for associated delivery interruptions.

LoyaltyFlow is a software technology provider only. We provide the digital infrastructure to record points, validate tokens, and send notifications.

LoyaltyFlow IP: LoyaltyFlow retains exclusive ownership of all right, title, and interest in and to the platform, source code, AES-256 cryptographic generation algorithms, UI components, documentation, and brand logos. Nothing in these Terms grants you ownership rights in our software.

Merchant IP & Data: You retain complete ownership of your store trademarks, logos, uploaded brand assets, and customer databases. You grant LoyaltyFlow a non-exclusive, revocable license to display your store logos and brand colors on your customized loyalty scan pages and WhatsApp reward templates.

We strive to maintain a 99.9% availability target for our core QR scan resolution and cashier verification engines. However, service availability may occasionally be interrupted for scheduled maintenance or critical security patches.

LoyaltyFlow is not responsible for outages caused by upstream third-party service providers, including Meta's WhatsApp Cloud API service degradation, telecom carrier SMS delays, or public internet routing failures.

Under the Digital Personal Data Protection Act, 2023 (DPDP Act), where LoyaltyFlow processes consumer loyalty records on your behalf:

• LoyaltyFlow acts strictly as a Data Processor following your documented instructions.
• We implement reasonable technical and organizational measures to safeguard data against breach or accidental destruction.
• We will assist you in responding to data principal requests (access, rectification, deletion) within commercially reasonable timelines.

Disclaimer of Warranties: The platform is provided on an "as is" and "as available" basis without express or implied warranties of any kind.

To the maximum extent permitted by applicable Indian law, LoyaltyFlow, its directors, officers, employees, and affiliates shall not be liable for any indirect, incidental, punitive, special, or consequential damages (including loss of profits, business interruption, or loss of goodwill).

You agree to indemnify, defend, and hold harmless LoyaltyFlow, its affiliates, and representatives from and against any third-party claims, liabilities, damages, fines, and legal expenses resulting from: (a) your violation of these Terms; (b) any consumer claims concerning unfulfilled merchant rewards; or (c) your violation of Meta WhatsApp messaging guidelines or consumer data protection laws.

LoyaltyFlow reserves the right to immediately suspend or terminate your account and access to the platform upon: (a) material breach of these Terms; (b) non-payment of subscription fees following notice; (c) fraudulent or abusive manipulation of loyalty schemes; or (d) severe violations of WhatsApp anti-spam policies.

Upon termination, you may request an export of your customer loyalty database in CSV format within 30 calendar days, after which data may be deleted from active production databases in accordance with our retention policy.

These Terms shall be governed by and construed in accordance with the substantive laws of the Republic of India, without regard to its conflict of law provisions.

Any legal action, suit, or proceeding arising out of or related to these Terms or the Platform shall be subject to the exclusive jurisdiction of the competent courts situated in Lucknow, Uttar Pradesh, India.

For questions regarding these Terms, enterprise contract licensing, or official legal notices, please reach out via our verified channels: